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國立屏東大學學報:管理類  2025/12 第八期 (Vol.8)

社交技能對學術創業意願之影響：社會網絡與機會辨識的鏈式雙中介角色   The Impact of Social Skills on Academic Entrepreneurial Intention: The Chain Dual Mediating Role of Social Networks and Opportunity Identification 顏韻真 Yan,Yun-Chen 簡俊成 Chien, Chun-Cheng 黃經智 Huang, Ching-Chih

【中文摘要】 近年來，政府積極推動高等教育成果轉譯與學術創業政策，然而大學教師實際創業比例仍偏低。本研究以計畫行為理論、社會網絡理論與資源基礎理論為基礎，探討社交技能如何透過社會網絡與機會辨識影響學術創業意願，並檢驗成就動機與自我效能的調節作用。研究採用問卷調查法，以台灣中南部大專院校415位正職教師為樣本，透過SPSS與AMOS進行驗證性因素分析與迴歸分析，並以PROCESS模組檢驗中介與調節效果。結果顯示，社交技能對學術創業意願具有正向影響，且社會網絡與機會辨識具有鏈式中介效果；財務報酬動機顯著調節機會辨識與學術創業意願間的關係。本研究對理解教師創業意願之形成機制具有理論與實務貢獻，並對未來學術創業政策提供實證參考。

【中文關鍵字】 學術創業意願;社交技能;社會網絡;財務報酬動機

【英文摘要】 In recent years, Taiwan's government has actively promoted the transformation of academic research into industrial applications through academic entrepreneurship policies. However, the actual entrepreneurial engagement of university faculty remains limited. Drawing on the Theory of Planned Behavior, Social Network Theory, and the Resource-Based View, this study investigates how social skills influence academic entrepreneurial intention through the chain mediation of social networks and opportunity recognition. Additionally, the moderating effects of achievement motivation, self-efficacy, and social support are examined. Data were collected from 415 full-time faculty members in central and southern Taiwan via questionnaire. The findings, analyzed using SPSS, AMOS, and PROCESS, indicate that social skills positively influence entrepreneurial intention and that social networks and opportunity recognition jointly mediate this relationship. Notably, financial reward motivation significantly moderates the link between opportunity recognition and entrepreneurial intention. The study offers theoretical and practical insights into the factors influencing academic entrepreneurship and suggests directions for policy development.

【英文關鍵字】Academic Entrepreneurial Intention;Social Skills;Social Networks;Financial Reward Motivation