國立屏東大學學報:人文社會類  2018/08
第三期 (Vol.3)     57-70
 
在地文化視覺系統的建構: 以《海角七號》及《賽德克巴萊》為例  
The Construction of Cultural Visual System: A Study of "Cape No.7" and "Saidek Bale"
李如恩
Li Juen
中文摘要
《海角七號》–一部沒有大卡司、大製作的電影,在2008年8月上映之後,引起高度的注意與當時台灣少見的破億票房,至今也能夠感受得到其帶來的一連串效應。而不管這電影效應是否於商業上的成功或是在地認同的內涵深度,就台灣電影史而言,《海角七號》確實創下一些驚人的紀錄,也改變了國人看待國片的態度。《海角七號》為何能夠象徵「台灣形象」?在此電影文本裡,又是什麼象徵了「台灣形象」?值得注意的是,導演魏德聖在《海角七號》大獲成功之後,投入更多成本與時間拍攝《賽德克巴萊》,一部以原住民抗日歷史為背景的電影,本文將以這兩部電影為例,觀察其中展現的「台灣性」。
回到這個問題的基礎上而論,首先必須思考的是,什麼是「台灣性」(Taiwan-ness)?這一個自1990年代即引起討論的議題,其所謂的本土、台灣性,至今仍在建構中。透過此文本的角度去觀察,其中展現最為鮮明的,亦成為連接電影每個片段的,即為它運用了歷史之因素。也就是台灣被日本殖民的那一段殖民歷史。本文將提問,歷史元素在電影裡產生了何種效果,以及在面對現今台灣的情境時,《海角七號》及《賽德克巴萊》如何呈現「台灣性」。
中文關鍵字海角七號;賽德克巴萊;台灣性;影像理論;文化研究

英文摘要
"Cape No. 7" - a movie without big production, released in August 2008, and then caused a high degree of attention and broke billion box office in Taiwan. Regardless of whether the film’s success is due to the commercial success or the identity of the history in Taiwan, "Cape No. 7" did hit some amazing record. This paper aims to observe the reason how "Cape No. 7" symbolizes the "Taiwanese image"? What is the symbol of "Taiwanese image" in the text of the film? It is noteworthy that the director, Wei De-sheng , after the great success of "Cape No. 7", put more effort on cost and time to shoot "Saideke Bale", a local anti-Japanese history as the background of the film. This paper will construct a comparative study of these two films to observe the image of "Taiwan-ness".
On the basis of forth mentioned, it is important to rethink: what is "Taiwan-ness"? This issue started from the 1990s, scholars began the discussion to define “Taiwan”. Through the perspective of these films for observing, which show the most vivid, historical factors of Taiwan. Which is, Taiwan was colonized by the Japan once. This colonial history triggers Taiwan's sensitive issue of identity, thus, this paper will try to examine that what kind of effect of the historical element used to show “Taiwan-ness” in the film.
英文關鍵字Cape No.7;Saideke Bale;Taiwan-ness;image theory;cultural study